What is Inbound Marketing all About?

Inbound Sales and Marketing is the process of attracting your ideal customer or prospect whilst they are searching for what it is that you sell. The old way of marketing was to use interruption based techniques such as cold calling, exhibiting at trade shows and sending direct mail with the ‘hope’ that you might come across someone who was interested in your product or service. These techniques are often very expensive and more often than…

Handwritten Mail: Does your audience get the message?

  Dear Business Owner, As a business owner, like me, you would’ve had to have spent money to make money at some point. This includes investing in different marketing methods, to attract customers to balance your books. Marketing is all about communicating your business message- but how do you decide what the best way to communicate with your target audience is? There’s often a stereotype that older people prefer tradition, whilst young people have an…

Ready, Set, Launch!

The Digital Hub has launched!  It is with great pleasure that I announce I have joined forces with Janet Bebb, Social Progress to launch The Digital Hub in the former antique shop at Bridge House, Honley. On Friday 27th June, Janet  and I opened the doors to our newly renovated office space and the home of The Digital Hub. It was great to welcome so many people into the new space and to introduce them…

Top 7 Reasons to Use Email Campaigns

Do you use email campaigns? For some businesses email campaigns are their primary marketing strategy. For others it is a pain and they grimace at the thought of implementing one! Why Run an Email Campaign? Here are my top 7 reasons you should implement an email campaign for your business You can target your specific customer markets They are efficient, fast and a cost effective way to promote your product, service or event They are measurable….