Promote To Help, Not To Sell: 3 Tips!

  Do you know what happens when I Google the word ‘promote?’ No mention of the word ‘selling’ appears, zilch, nada, absolutely none. Instead, the all-knowing, life-saving oracle that is Google talks of “supporting or actively encouraging a cause or venture” and “furthering the progress of something.” Yes, there is an aspect of ‘promotion’ in the work sales and marketing departments in businesses do- both of which overlap but the definition for ‘smarketing’ is a blog…

Keep Your Friends Close And Your Business Contacts Closer…

  Are you guilty of not keeping in touch with family friends, extended family, old colleagues, or school mates? We all love our family and friends but sometimes life gets busy and sadly touching base with them falls down our priority list. Occasionally we’re lucky enough to find friends who are understanding and we can easily pick up where we left off with them, even though it’s been years since we saw them and perhaps…

Handwritten Mail: Does your audience get the message?

  Dear Business Owner, As a business owner, like me, you would’ve had to have spent money to make money at some point. This includes investing in different marketing methods, to attract customers to balance your books. Marketing is all about communicating your business message- but how do you decide what the best way to communicate with your target audience is? There’s often a stereotype that older people prefer tradition, whilst young people have an…

Ready, Set, Launch!

The Digital Hub has launched!  It is with great pleasure that I announce I have joined forces with Janet Bebb, Social Progress to launch The Digital Hub in the former antique shop at Bridge House, Honley. On Friday 27th June, Janet  and I opened the doors to our newly renovated office space and the home of The Digital Hub. It was great to welcome so many people into the new space and to introduce them…

Top 7 Reasons to Use Email Campaigns

Do you use email campaigns? For some businesses email campaigns are their primary marketing strategy. For others it is a pain and they grimace at the thought of implementing one! Why Run an Email Campaign? Here are my top 7 reasons you should implement an email campaign for your business You can target your specific customer markets They are efficient, fast and a cost effective way to promote your product, service or event They are measurable….