What is Inbound Marketing all About?

Inbound Sales and Marketing is the process of attracting your ideal customer or prospect whilst they are searching for what it is that you sell. The old way of marketing was to use interruption based techniques such as cold calling, exhibiting at trade shows and sending direct mail with the ‘hope’ that you might come across someone who was interested in your product or service. These techniques are often very expensive and more often than…

Promote To Help, Not To Sell: 3 Tips!

  Do you know what happens when I Google the word ‘promote?’ No mention of the word ‘selling’ appears, zilch, nada, absolutely none. Instead, the all-knowing, life-saving oracle that is Google talks of “supporting or actively encouraging a cause or venture” and “furthering the progress of something.” Yes, there is an aspect of ‘promotion’ in the work sales and marketing departments in businesses do- both of which overlap but the definition for ‘smarketing’ is a blog…

Smarketing: Sales Meet Marketing, Marketing Meet Sales

  How well does your company’s team gel? Take a moment to reflect on that question. If you think they get along fairly well, what about your wider team, beyond the immediate department you work in? Do they enjoy as smooth a relationship? If so, why not, do you reckon? Is it because they have different ways of doing things, different goals, different purposes? Companies where departments are segregated are missing a huge trick since…

Handwritten Mail: Does your audience get the message?

  Dear Business Owner, As a business owner, like me, you would’ve had to have spent money to make money at some point. This includes investing in different marketing methods, to attract customers to balance your books. Marketing is all about communicating your business message- but how do you decide what the best way to communicate with your target audience is? There’s often a stereotype that older people prefer tradition, whilst young people have an…

The Hidden Gems within YOUR business

You have them and they can improve the way your business operates. Organisations collect data all the time, mostly without realising. Products, customers, processes. The major failing is that they often don’t make use of any of this massively useful information! Why not? Because it’s generally sitting inside a black box, which people are unable to open or interpret. If business owners took the time to delve inside their black box they could make dramatic…