Workflow Whizz: Save Time & Grow Your Business!

  Who doesn’t like being productive? The truth is even the biggest procrastinators among us relish the feeling of being efficient and kicking that to-do list to the curb. With the amount of things you could do instead of spending ages on a menial task that should take a fraction of time- from creatively coming up with your next product or service idea to penning that book you’ve always wanted to write- it’s no wonder…

Promote To Help, Not To Sell: 3 Tips!

  Do you know what happens when I Google the word ‘promote?’ No mention of the word ‘selling’ appears, zilch, nada, absolutely none. Instead, the all-knowing, life-saving oracle that is Google talks of “supporting or actively encouraging a cause or venture” and “furthering the progress of something.” Yes, there is an aspect of ‘promotion’ in the work sales and marketing departments in businesses do- both of which overlap but the definition for ‘smarketing’ is a blog…

Smarketing: Sales Meet Marketing, Marketing Meet Sales

  How well does your company’s team gel? Take a moment to reflect on that question. If you think they get along fairly well, what about your wider team, beyond the immediate department you work in? Do they enjoy as smooth a relationship? If so, why not, do you reckon? Is it because they have different ways of doing things, different goals, different purposes? Companies where departments are segregated are missing a huge trick since…

Leads or Relationships: which are more important?

Should small businesses focus on ‘filling the sales funnel’, or on building relationships and letting Leads take care of themselves? Leads, prospects, suspects, opportunities, potentials… there are so many ways to describe what is commonly referred to as how you ‘fill the sales funnel’. Different people use different terms. Personally I’m not fond of ‘suspects’; it sounds too much like they’ve been in trouble! I’ve found ‘Leads’ to be the best, most broadly understood, term. Most people…