Top 7 Reasons to Use Email Campaigns

Do you use email campaigns?

For some businesses email campaigns are their primary marketing strategy.

For others it is a pain and they grimace at the thought of implementing one!

Here are my top 7 reasons you should implement an email campaign for your business

You can target your specific customer markets
They are efficient, fast and a cost effective way to promote your product, service or event
They are measurable. Most email marketing tools have a detailed analytics section in the back-end. You can see who is interested in what which will help you to target more effectively
You will warm up your contacts and generate more leads
They drive traffic to your website or specific landing pages
You can build relationships, loyalty and trust as well as stay in touch with existing customers
They automatically push out content to your social media channels making you more discoverable

It stands to reason that you would devise an email campaign for your business and execute it with immediate effect.

I am often asked where to start when thinking about running an email campaign for your business.

Here are some key pointers:

Research the different email marketing tools available and select the most appropriate one for you.
Identify the product, service or event you want to attract people to.
Do you want to run a 12 month campaign, a 6 month campaign or a 1 month campaign?
Write a brief plan of the content you will include each month.
Decide how often you will lead people to your product, service or event throughout the life of the campaign.
Set up templates to make it easier and quicker longer term.
Import your contacts, sync them periodically and segment them into targeted lists
Practice using the tool BEFORE you send a live campaign out.
Track your open rates, click through rates and other relevant information for your business. It is vital that you measure your ROI.

Start planning your campaign today. You will see the benefits as soon as you send out that first communication!

Don’t have the time or energy or maybe you prefer to outsource it, then give us a call. We would be happy to help.

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