Creative Analysis MetaImpact (CAMi) is a service designed to help teams and organisations measure what truly matters.

Most already track finances and outputs, but the most meaningful value often remains hidden:

• the wellbeing of people
• strength of relationships
• care for the planet
• sense of purpose that guides decisions.

Powered by the MetaImpact Framework®, CAMi empowers you to see your impact clearly, communicate it confidently, and grow it purposefully.

Let’s activate your impact.

Most organisations already track what they deliver.

Fewer know how to measure what they enable – the wellbeing, relationships, and cultural shifts that define lasting impact.

CAMi fills that gap.

We help you uncover the value that’s already there, make sense of what’s missing, and show how your work creates outcomes that go beyond numbers.

The result is a shared language for impact; one that connects strategy, people, and purpose.

CAMi guides you through three connected stages, each designed to build understanding, action, and accountability.

1. Discover. We begin by exploring the impact you’re already having.

2. Design. Next, we co-design an action plan so that you and your teams can make your impact visible and measurable.

3. Deepen. We stay with you after the plan is in place, offering check-in support to review progress, share guidance, and help your impact deepen over time.

The MetaImpact Framework® expands the familiar triple bottom line of People, Profit, and Planet by adding a vital fourth – Purpose. CAMi brings this model to life, helping you see how these four dimensions work together:

• People looks at how humans flourish – the skills, wellbeing, and confidence that allow work to thrive.
  
  
• Profit considers how energy, resources, and infrastructure sustain value over time.
  
  
• Planet focuses on stewardship – caring for environments, relationships, and cultures that support long-term resilience.
  
  
• Purpose anchors it all, aligning actions with values and ensuring that progress remains meaningful.

Working with CAMi gives you:

• Clarity: a transparent view of your organisation’s true impact
• Confidence: evidence you can stand behind and stories you can share
• Momentum: simple practices that build lasting improvement
• Connection: stronger alignment between people, purpose, and performance

Because when you see your impact clearly, you can grow it with intention.

If you’re ready to explore how your organisation can measure what matters most, we’d love to help.

Read more about CAMi www.creativeanalysis.co.uk/introducing-cami

Creative Analysis is proud to be the first and only UK strategic partner of MetaIntegral, the global transdisciplinary design firm behind the MetaImpact Framework®.

Where MetaImpact Framework® provides the theory, CAMi provides the practice – translating a comprehensive global model into an accessible, practical approach for organisations ready to see and strengthen their impact.