Leads or Relationships: which are more important?

Should small businesses focus on ‘filling the sales funnel’, or on building relationships and letting Leads take care of themselves? Leads, prospects, suspects, opportunities, potentials… there are so many ways to describe what is commonly referred to as how you ‘fill the sales funnel’. Different people use different terms. Personally I’m not fond of ‘suspects’; it sounds too much like they’ve been in trouble! I’ve found ‘Leads’ to be the best, most broadly understood, term. Most people…

Data Dance: 15 Ways To Stay One Step Ahead

Data is regularly underestimated. There is a bounty of value in data but small businesses generally aren’t taking advantage of this priceless information. Profiting from the benefits data can bring is something large corporations are accustomed to doing. Indeed, data is one of their primary focus points. Without their customer data they wouldn’t be able to do any direct marketing (online or offline),  produce accurate analytics, forecasting, research or deliver quality customer service. Dealing with…

The ideal CRM to house your business data is out there…

What do you expect when you start up your own business? You may expect it to be a stressful hard slog, require blood, sweat and tears and then some, and maybe (if you’re realistic) you anticipate that your new venture might not generate a profit during the first 18 months (unless you’re blessed with a bit of leprechaun luck). But you might also imagine your start-up to be rewarding, something your passionate about, enjoy and…

Make your Business SHINE!

Are you stuck in the detail of your business?  Would you like to learn top tools and tricks to shift from working IN your business to ON your business? Let me show you 6 key aspects that I focus and introduce you to the attitude that is needed for success. Just to be clear from the outset, I’m in business to build a lifestyle for myself. That is my primary aim and one I share with many…

Do you have a CRM New Years Resolution?

Do you have a New Years resolution? Is it to organise your network of contacts? If your current CRM system doesn’t work as hard as an ant, now is the perfect time to sort it out! Why not dive into that huge pile of business cards or that ever growing spreadsheet while you feel fresh? That’s exactly what I’ve done over the Christmas holiday! I spent my time organising, cleansing, labelling, tagging and having a really…

Get organised and save time!

Do you want to get organised and save time? Does this look/feel familiar? Every week I come across more and more businesses that are drowning in business information, paperwork, business cards, leads and task lists, to name just a few of the things that are piling up. Most businesses want to increase their turnover and save time. With their business data all over the place, this seems like an impossible task. Have you thought about…

It’s magic… business cards turn into cash!

Have you ever wondered why you’ve got a huge pile of business cards on your desk, in your drawer or in folders but you don’t have enough sales?  You’re not the only one – it’s seems to be standard amongst most micro business owners. We are all so busy networking and working in our businesses that we just end up adding to the pile every day. Most of us are out networking and meeting new…