Zoholics 2025

AI, Automation, and the Human Touch: Zoholics UK 2025 highlights   Introduction On September 8–9, 2025 – Paula, Sue, Jack and Mel – from the Creative Analysis team headed to Birmingham’s ICC for Zoholics UK 2025. As a Zoho Partner of more than 11 years, we’ve been part of this community for a long time. And as a remote-first company, it’s always something special to meet people in person; reconnecting with clients and friends, sharing…

Impact Mapping: Connecting Actions to Outcomes

Deepening Our Digital Change Success with MetaImpact   Preface: Mapping for Meaningful Digital Change   This article is part of a Human-Centred Mapping Series exploring how human-centred mapping techniques shape successful digital transformation at Creative Analysis. Each step builds on the last, creating clarity and alignment across change projects. Empathy Mapping: Understanding the real people behind the process to frame challenges effectively and authentically. Journey Mapping: Making internal user experiences tangible, visualising workflows to empower teams…