What is CAMi? Creative Analysis MetaImpact (CAMi) is a service that helps individuals, teams, and organisations measure and make visible the impact they have on People, Profit, Planet, and Purpose. Too often, impact measurement feels like ticking boxes. Most organisations already track finances and outputs, yet the most meaningful value often remains hidden: the wellbeing of people, the strength of relationships, the care for the planet, and the sense of purpose that guides…
Deepening Our Digital Change Success with MetaImpact Preface: Mapping for Meaningful Digital Change This article is part of a Human-Centred Mapping Series exploring how human-centred mapping techniques shape successful digital transformation at Creative Analysis. Each step builds on the last, creating clarity and alignment across change projects. Empathy Mapping: Understanding the real people behind the process to frame challenges effectively and authentically. Journey Mapping: Making internal user experiences tangible, visualising workflows to empower teams…
