This is a guest blog written by Sophie Perks-Ward from i-Dynamics.com.  We decided that Santa must have a CRM (customer relationship management) system. How else could he possibly manage such a complex operation?! We were curious to know which one he uses so we sent a message via the elves and guess what Santa said… “That’s easy! It’s ZO-HO-HO!” …which was no surprise to us. After all, with so much to organise we knew it would have…