Data is regularly underestimated. There is a bounty of value in data but small businesses generally aren’t taking advantage of this priceless information. Profiting from the benefits data can bring is something large corporations are accustomed to doing. Indeed, data is one of their primary focus points. Without their customer data they wouldn’t be able to do any direct marketing (online or offline),  produce accurate analytics, forecasting, research or deliver quality customer service. Dealing with…