Should small businesses focus on ‘filling the sales funnel’, or on building relationships and letting Leads take care of themselves? Leads, prospects, suspects, opportunities, potentials… there are so many ways to describe what is commonly referred to as how you ‘fill the sales funnel’. Different people use different terms. Personally I’m not fond of ‘suspects’; it sounds too much like they’ve been in trouble! I’ve found ‘Leads’ to be the best, most broadly understood, term. Most people…