Building a Smarter Training Business with TrainerCentral x Zoho CRM

Why flexibility and expert configuration beat an off-the-shelf all-in-one   As a training provider, you have likely invested considerable thought into the tools you use to deliver and sell your courses. Perhaps you started with TrainerCentral because it’s intuitive, effective, and handles payments, enrolments, and learner communications seamlessly. Perhaps your organisation also uses Zoho CRM for sales and client relationship management. Both are excellent tools, each robust in its own right; but if your business…

Impact Mapping: Connecting Actions to Outcomes

Deepening Our Digital Change Success with MetaImpact   Preface: Mapping for Meaningful Digital Change   This article is part of a Human-Centred Mapping Series exploring how human-centred mapping techniques shape successful digital transformation at Creative Analysis. Each step builds on the last, creating clarity and alignment across change projects. Empathy Mapping: Understanding the real people behind the process to frame challenges effectively and authentically. Journey Mapping: Making internal user experiences tangible, visualising workflows to empower teams…

Free Software Trials: 9 Common Mistakes People Make

Free software trials. Love them or hate them? Free software trials suggest to me that I will be able to have a play around and get a feel for the software, before I commit to a full user experience. But in the back of my mind, I always have that saying “you don’t get anything for free.” There is a lot of truth in that when it comes to software trials. Yes, the idea of…