New Year, New Business Approach?

We hope you and your business have enjoyed 2016. Whilst New Year is a time to reflect on how lucky we are at present and the successes we’ve enjoyed so far, my mantra is: “how can we find a better way?” I’m always looking for ways to improve, streamline, optimise and get smarter. So what have we learnt from our A-Z of CRM blog post series this year that can shape practical and useful New…

10 Ingredients For An Analytically Delicious Business

  Running a successful business is a lot like baking the perfect cake. We’re huge fans of cake here at Creative Analysis (in fact coffee and cake with clients is our favourite way to engage with them!) but that’s not why we’re writing this blog post. You’re probably wondering how business and cake are related if we’re not referring to a cake business. Well, just like putting the wrong ingredients and using the incorrect methods can…

Analytics: big data for small businesses

Focus on the hidden gems with analytics Thanks to the plummeting costs of computing power and the internet, analytics is no longer the preserve of huge enterprises. Anyone with an online system can now use analytics to unearth hidden gems within their business’s data. When you are on the move, you can’t always rely on networking to drive your business. Repeat business from existing clients and a list of new prospects is key, which means…

Data Dance: 15 Ways To Stay One Step Ahead

Data is regularly underestimated. There is a bounty of value in data but small businesses generally aren’t taking advantage of this priceless information. Profiting from the benefits data can bring is something large corporations are accustomed to doing. Indeed, data is one of their primary focus points. Without their customer data they wouldn’t be able to do any direct marketing (online or offline),  produce accurate analytics, forecasting, research or deliver quality customer service. Dealing with…

Get organised and save time!

Do you want to get organised and save time? Does this look/feel familiar? Every week I come across more and more businesses that are drowning in business information, paperwork, business cards, leads and task lists, to name just a few of the things that are piling up. Most businesses want to increase their turnover and save time. With their business data all over the place, this seems like an impossible task. Have you thought about…