Promote To Help, Not To Sell: 3 Tips!

  Do you know what happens when I Google the word ‘promote?’ No mention of the word ‘selling’ appears, zilch, nada, absolutely none. Instead, the all-knowing, life-saving oracle that is Google talks of “supporting or actively encouraging a cause or venture” and “furthering the progress of something.” Yes, there is an aspect of ‘promotion’ in the work sales and marketing departments in businesses do- both of which overlap but the definition for ‘smarketing’ is a blog…

Smarketing: Sales Meet Marketing, Marketing Meet Sales

  How well does your company’s team gel? Take a moment to reflect on that question. If you think they get along fairly well, what about your wider team, beyond the immediate department you work in? Do they enjoy as smooth a relationship? If so, why not, do you reckon? Is it because they have different ways of doing things, different goals, different purposes? Companies where departments are segregated are missing a huge trick since…