What is Inbound Marketing all About?

Inbound Sales and Marketing is the process of attracting your ideal customer or prospect whilst they are searching for what it is that you sell. The old way of marketing was to use interruption based techniques such as cold calling, exhibiting at trade shows and sending direct mail with the ‘hope’ that you might come across someone who was interested in your product or service. These techniques are often very expensive and more often than…

From Filofax to Freedom Pt2 – Crystallising Vision

I wasn’t quite sure what to expect from our scoping session, I suspected it would be practical stuff like how many contacts, categories, a discussion about other tools I might want like invoicing etc. It was nothing like that! Paula asked me questions about my business that I hadn’t considered for a while, stuff like where my business going, what it looked like in the next 5 years, who I was working with and importantly…