Security: The Secret To Remember

data security, data, hacking, data leak, data breach, business
How secure is your business data?


From the TalkTalks’ well talked about data breach, and the infamous celebrity private photos leak to the much more recent Tesco Bank cyber attack on over 40,000 customers’ details, we all know that data ‘hacks’ are a very real and present risk in today’s digital world.

Not only did these chilling headlines make us ask ourselves just “how secure is my online data?”, but this month’s Tesco Bank breach demonstrated how it’s not just celebrities who are vulnerable and these aren’t just abstract and distant headlines that have no impact on us.

Anyone with a shred of data stored in the online world can targeted and fall victim to data theft.

Photos, financial details, passwords and personal contact information, data can take many forms, just as cyber attacks and threats can manifest themselves in the form of ransomware, other malware , social engineering attacks and other types of ‘hacking’.

With all the technical jargon and different kinds of data breaches it can be scary operating online as an individual, let alone a business, where customer’s details are at stake.

Even if we try and avoid dabbling in the digital world by perhaps not being very social media savvy or a fan of internet browsing, most of us operate online in some way. From banking and shopping online to finding out information and booking show tickets, we almost have to be online to actively participate in society.

But all hope is not lost if you run a business.

After experiencing an advanced breach of her email account to which several of her personal financial accounts were linked, Allison Ronis devised a fool-proof guide to online security called Account Security Lockdown. Her intention is to recommend preventative security measures that can be put in place so people “don’t have to stress out with or risk having any kind of security issues now or down the road.”

When it comes to businesses, small or large, we’re firm believers that people worry less if they have a tailored system in place. Just like you’re less flustered and more focused when all your business information is easy and quick to find organised into a system, you’re also less likely to spend time tied up in knots about data leaks if you’ve got an effective system of preventative security measures in place. You’re less likely to have data problems later down the line.




We recommend a customised system such as a CRM (customer relationship management) such as those by Zoho. Why? Because on the whole, Zoho CRMs are robust in their security.

As a business owner, we reckon you have one of the most important responsibilities there is: keeping your clients’ details private and secure. That’s why it’s great that CRMs like Zoho enable business owners to assign appropriate permissions suitable for designated CRM roles. So someone in marketing only has access to areas of CRM data that they need to do their job, whilst the sales department can get to the data they need and so on.

Some CRMs require two-tier authentication and nearly always require passwords and now there are ‘‘random password generators’ that do what they say on the tin- create ready-made mixtures of numbers, letters and symbols impossible for any password hacking cyber attacker to guess.

A golden security tip is to try to get into the healthy habit of sparing two minutes to reset your passwords once a week and not using the same passwords for all of your accounts and applications.


collaboration, CRM, Data security, CRM security
Balance: CRMs are about collaboration, a balance should be struck between being tight with security and open to trusting to enable team collaboration.


The world of data protection is an infinite and evolving one that you could get lost in debating and learning about. But what stands out to us in the sea of data security advice and the most important thing to remember is C5Insight’s reminder that: CRMs are about collaboration.”

The openness and transparency a CRM enables and the teamwork it can facilitate is why many businesses, including SMEs, invest in one in the first place. Whilst certain access to particular data is limited by certain team member’s designated CRM roles, there should always be a balance between locking down access to data with tight security to being open and trusting with your team.

It’s hard to influence the potential of outsiders to your business breaching your company’s data and yes breaches so happen, but there are many preventative security measures that can be put in place. More importantly, breaches are less likely to happen from within your own team. If your team feel trusted they’re less likely to abuse that trust.

What are your business experiences with data breaches? What security measures do you take? Let us know on Facebook and Twitter!


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