New Year, New Business Approach?

We hope you and your business have enjoyed 2016. Whilst New Year is a time to reflect on how lucky we are at present and the successes we’ve enjoyed so far, my mantra is: “how can we find a better way?” I’m always looking for ways to improve, streamline, optimise and get smarter. So what have we learnt from our A-Z of CRM blog post series this year that can shape practical and useful New…

4 Data Responsibility Steps To Keep Clients Smiling

  They say knowledge is power and data is a type of knowledge that is no exception. In a post we wrote back in May, we explored how data helps you keep in time with your customers, ensuring you’re dancing to the same beat. Having handy info on clients- their contact information and details about them such as their age, profession, location and other demographics- helps with your direct marketing and not least with gaining…

10 Ingredients For An Analytically Delicious Business

  Running a successful business is a lot like baking the perfect cake. We’re huge fans of cake here at Creative Analysis (in fact coffee and cake with clients is our favourite way to engage with them!) but that’s not why we’re writing this blog post. You’re probably wondering how business and cake are related if we’re not referring to a cake business. Well, just like putting the wrong ingredients and using the incorrect methods can…

Security: The Secret To Remember

  From the TalkTalks’ well talked about data breach, and the infamous celebrity private photos leak to the much more recent Tesco Bank cyber attack on over 40,000 customers’ details, we all know that data ‘hacks’ are a very real and present risk in today’s digital world. Not only did these chilling headlines make us ask ourselves just “how secure is my online data?”, but this month’s Tesco Bank breach demonstrated how it’s not just celebrities…

Data Dance: 15 Ways To Stay One Step Ahead

Data is regularly underestimated. There is a bounty of value in data but small businesses generally aren’t taking advantage of this priceless information. Profiting from the benefits data can bring is something large corporations are accustomed to doing. Indeed, data is one of their primary focus points. Without their customer data they wouldn’t be able to do any direct marketing (online or offline),  produce accurate analytics, forecasting, research or deliver quality customer service. Dealing with…

From Filofax to Freedom Pt3 – The Nitty Gritty

Ok, spoiler alert, it all gets a bit tech nerdy at this point! It also got a little tough going, don’t let that put you off though, it is all necessary, as shall be revealed…….. So if you read my first blog you will have seen the picture of the stacks of business cards and also my Filofax. This was (is) my CRM, but my vision had now become crystal clear, have everything in one…

Do you have a CRM New Years Resolution?

Do you have a New Years resolution? Is it to organise your network of contacts? If your current CRM system doesn’t work as hard as an ant, now is the perfect time to sort it out! Why not dive into that huge pile of business cards or that ever growing spreadsheet while you feel fresh? That’s exactly what I’ve done over the Christmas holiday! I spent my time organising, cleansing, labelling, tagging and having a really…

It’s magic… business cards turn into cash!

Have you ever wondered why you’ve got a huge pile of business cards on your desk, in your drawer or in folders but you don’t have enough sales?  You’re not the only one – it’s seems to be standard amongst most micro business owners. We are all so busy networking and working in our businesses that we just end up adding to the pile every day. Most of us are out networking and meeting new…