What is Inbound Marketing all About?

Inbound Sales and Marketing is the process of attracting your ideal customer or prospect whilst they are searching for what it is that you sell. The old way of marketing was to use interruption based techniques such as cold calling, exhibiting at trade shows and sending direct mail with the ‘hope’ that you might come across someone who was interested in your product or service. These techniques are often very expensive and more often than…

Smarketing: Sales Meet Marketing, Marketing Meet Sales

  How well does your company’s team gel? Take a moment to reflect on that question. If you think they get along fairly well, what about your wider team, beyond the immediate department you work in? Do they enjoy as smooth a relationship? If so, why not, do you reckon? Is it because they have different ways of doing things, different goals, different purposes? Companies where departments are segregated are missing a huge trick since…

Data Dance: 15 Ways To Stay One Step Ahead

Data is regularly underestimated. There is a bounty of value in data but small businesses generally aren’t taking advantage of this priceless information. Profiting from the benefits data can bring is something large corporations are accustomed to doing. Indeed, data is one of their primary focus points. Without their customer data they wouldn’t be able to do any direct marketing (online or offline),  produce accurate analytics, forecasting, research or deliver quality customer service. Dealing with…