Don’t Fall For Shiny Penny Syndrome!

  What was the last thing that you treated yourself too? If you’re a shopaholic it might have been new clothes or a new pet if you’re an animal lover, perhaps the Apple Watch or some other gadget or gizmo? But what if you had no wardrobe or drawers to store the clothes, or couldn’t afford to feed your new pet or you didn’t have a way to charge your Apple Watch? It would be…

Multitasking: How to Juggle Tasks Without Realising It

How many things can you do at once? When was the last time you multitasked? I bet you can do a fair few activities at once and have multitasked at least once today. With the advent of the internet, technology and an acceptance of 24/7 working hours, as well as the expectation that we all should socialise, exercise, have hobbies, families, keep a good home, etc we’re all accustomed to multitasking. Why do we do…

Handwritten Mail: Does your audience get the message?

  Dear Business Owner, As a business owner, like me, you would’ve had to have spent money to make money at some point. This includes investing in different marketing methods, to attract customers to balance your books. Marketing is all about communicating your business message- but how do you decide what the best way to communicate with your target audience is? There’s often a stereotype that older people prefer tradition, whilst young people have an…