And…click! That simple tap was the sound of Dom Wint, owner of web design company Clean Page Webdesign Ltd, hitting ‘send’ and communicating with all his clients- at the touch of a button. As easy as that, he has informed and reassured his clients, whilst managing their expectations.
Let’s rewind. A few weeks ago Dom took steps to warn his clients that their websites were not working. With many of Dom’s client base being causes, charities, small business and organisations running campaigns, their website being down would have potentially meant disaster. Information about their businesses or organisations couldn’t be accessed by those interested, online orders couldn’t be processed and communication over the web between business/organisation owners and clients was rendered impossible.
The reason Dom’s websites stopped functioning was due to an unforeseen outage outside of Dom’s control. Despite it being a rare issue and one out of Dom’s hands, he was keen to not leave his clients hanging. Like any reasonable professional, Dom needed to notify all his different types of clients of the situation promptly and encourage them that the hosting company was aware of the problem and doing everything in their power to fix the fault, whilst telling them he would be closely monitoring the situation.
But how was Dom able to manage this group communication?
With ease that’s how! Using his new Customer Relationship Management (CRM) that we worked with Clean Page Design to build and implement, Dom was able to alert all his clients to the website issue, apologise for any inconvenience it had caused and send a follow up message to up-date them that engineers had now identified the problem and were in the process of rectifying it, with an estimated time of when things would be up and running again. Effortless but invaluable.
You don’t need me to tell you that keeping your clients in the loop, especially when it concerns their business, and thanking them for their patience, helps build and cement positive relationships with clients, and create a favourable reputation to attract potential customers. Dom’s CRM system enabled him to have alerts at his fingertips- managing group communications when he needed to the most.
Dom’s helpful CRM system also gives him the ability to manage all the different hosting info and renewals on top of group communications- a real benefiting tool given all the different websites he hosts and supports and organisations he works with at any one time!
Of his new CRM system Dom says: “It’s the perfect solution and it’s now certainly highlighted what I need to do to help out current clients – which was always the intention behind getting the CRM set up in the first place!”
It’s not sugarcoating, it’s not promoting CRMs or being biased. A bespoke CRM system, tailored specifically to your needs, really does mean simple, streamlined efficient work. Giving you more time to focus on what you do best-your business!- they really do make sense. Get in touch today about how we could support you in transitioning to a new organised, time saving CRM and we’d be more than happy to discuss your needs.