The Ultimate Business Freedom: The Power to Work Anywhere, Anytime

What does freedom mean to you? Perhaps it’s escaping on an exotic holiday, a travelling adventure or being able to sleep in or socialise with friends during a ‘working’ weekday? Not being tied to the office or a strict work schedule might spring to mind? Maybe freedom means being able to be utterly spontaneous. At the start of the summer I met two innovative businessmen at a networking conference who encompassed and embodied everything that…

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Nov 2015

By Paula AtherillBusiness Improvements, CRM, Integrated Systems, Process ImprovementLeave a comment

From Filofax to Freedom Pt2 – Crystallising Vision

I wasn’t quite sure what to expect from our scoping session, I suspected it would be practical stuff like how many contacts, categories, a discussion about other tools I might want like invoicing etc. It was nothing like that! Paula asked me questions about my business that I hadn’t considered for a while, stuff like where my business going, what it looked like in the next 5 years, who I was working with and importantly…

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Nov 2015

By Paula AtherillLive Case StudyLeave a comment

From Filofax to Freedom Pt1- The Cluttered Kitchen

I knew about CRM systems before I connected with Creative Analysis, in past employed life I had witnessed poor CRM implementations, at the time feeling like it was something else to administrate. I had also seen it as a sales tool and in my career I had tried to avoid being labelled sales, so you could say I wasn’t exactly pro having my own CRM system. I had heard Paula of Creative Analysis share her…

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Nov 2015

By Paula AtherillLive Case StudyLeave a comment

Business vision is key to creating effective CRM systems

Every Power Pack CRM that we build starts in the same place – the business vision. Without knowing where the business is going there is no way of fully understanding how to create the system that is going to underpin the processes and automation within that business. CRMs and other business systems are only as good as the design they are built on. They’ve got to be treated like a satellite navigation system – it…

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Aug 2015

By Paula AtherillBusiness Growth, CRM, Integrated Systems, Solopreneur, Systems, visionLeave a comment

Mobile Working – Impromptu Coffee

As I sit here with my cup of coffee relaxing after another vibrant networking event I realise how free I actually am from being tied to the office… I have my office right here with me – behind my mobile phone is a system that allows me to catch up on all of my clients, projects, emails, tasks, invoicing and even scanning the cards of the new people I’ve met straight into my CRM system….

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Jun 2015

By Paula AtherillCRM, Integrated Systems, Positive Thinking, Process Improvement, Warm, ZohoLeave a comment

Like Father Like Daughter

Take your face out of your hands And clear your eyes You have a right to your dreams And don’t be denied I believe in a better way (Ben Harper) So thought my dad. Always creating something, building something, fixing something, his way of thinking must have inspired my own on some subconscious level. I see that my need to ‘do it better’, to create and build and fix, motivates me to find and direct…

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Apr 2015

By Paula AtherillCRMLeave a comment

The Hidden Gems within YOUR business

You have them and they can improve the way your business operates. Organisations collect data all the time, mostly without realising. Products, customers, processes. The major failing is that they often don’t make use of any of this massively useful information! Why not? Because it’s generally sitting inside a black box, which people are unable to open or interpret. If business owners took the time to delve inside their black box they could make dramatic…

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Feb 2015

By Paula AtherillBusiness Growth, Business Improvements, Data Analysis, Data Interpretation, Management Information, Marketing campaign, Process ImprovementLeave a comment

CRM Suits Solopreneurs Perfectly – Power Pack CRM

CRM’s are for large businesses right? Wrong… CRM’s are for any size business and in some respects can be more important for solopreneurs or single owner businesses. The general belief is that CRM’s are only needed if you’ve got thousands of contacts and customers or you’ve got a really large sales team that need to keep track of their independent sales performances. Well this is obviously true if that is the case but it certainly…

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Dec 2014

By Paula AtherillCRM, Solopreneur, ZohoLeave a comment

Join Us At Kirklees Business Week – Workshop

Social Feeder – an Introduction to Digital Marketing Are you disappointed by the time you spend trying to generate and process sales? Let me introduce you to Social Feeder! Social Feeder provides a fresh and focused approach to driving traffic to your database or automated marketing system. As part of Kirklees Business Week in October, I will be presenting a workshop along with Janet Bebb from Social Progress about our innovative new approach. We will give…

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Aug 2014

By Paula AtherillLocal BusinessLeave a comment

Ready, Set, Launch!

The Digital Hub has launched! It is with great pleasure that I announce I have joined forces with Janet Bebb, Social Progress to launch The Digital Hub in the former antique shop at Bridge House, Honley. On Friday 27th June, Janet and I opened the doors to our newly renovated office space and the home of The Digital Hub. It was great to welcome so many people into the new space and to introduce them…

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Jul 2014

By Paula AtherillDigital Marketing, Email Marketing, Landing Pages, SystemsLeave a comment