Vision: What’s Your Business Destination?

  Sometimes the best things that happen to us are spontaneous. Bumping into an old friend can bring more laughs than an obligatory scheduled meeting with an acquaintance. A surprise out of the blue from a loved one can be more touching than a planned birthday surprise. Stumbling upon an advert for a local networking event on social media can result in better business relationships than your organised direct sales strategy. But when it comes…

10 Ingredients For An Analytically Delicious Business

  Running a successful business is a lot like baking the perfect cake. We’re huge fans of cake here at Creative Analysis (in fact coffee and cake with clients is our favourite way to engage with them!) but that’s not why we’re writing this blog post. You’re probably wondering how business and cake are related if we’re not referring to a cake business. Well, just like putting the wrong ingredients and using the incorrect methods can…

Security: The Secret To Remember

  From the TalkTalks’ well talked about data breach, and the infamous celebrity private photos leak to the much more recent Tesco Bank cyber attack on over 40,000 customers’ details, we all know that data ‘hacks’ are a very real and present risk in today’s digital world. Not only did these chilling headlines make us ask ourselves just “how secure is my online data?”, but this month’s Tesco Bank breach demonstrated how it’s not just celebrities…

Q&A: “Hmmm What Is A CRM Again?”

  If you’ve stumbled across this or one of our recent blog posts and you’re a tad confused then you’ve come to the right place! Even better, if you’ve read a few of our posts and can see they’re connected by a theme that you can’t quite put your finger on, it’s because they are! We are currently producing a blog series called A-Z of CRMs, as CRM customisations are among what we do here…

Organisation: The Secret to Long Term Success

  People generally fall into two camps when it comes to organisation. They’re either very uber-organised or else completely scatterbrained, scraping through, meeting (or missing!) deadlines just in the nick of time. When it comes to whether we want to be organised we fall into one black- and-white camp: we all want to be organised. Why wouldn’t you? Being more organised= feeling being more prepared=feeling less nervous=being more confident in a meeting or presentation or working more…

Multitasking: How to Juggle Tasks Without Realising It

How many things can you do at once? When was the last time you multitasked? I bet you can do a fair few activities at once and have multitasked at least once today. With the advent of the internet, technology and an acceptance of 24/7 working hours, as well as the expectation that we all should socialise, exercise, have hobbies, families, keep a good home, etc we’re all accustomed to multitasking. Why do we do…

Smarketing: Sales Meet Marketing, Marketing Meet Sales

  How well does your company’s team gel? Take a moment to reflect on that question. If you think they get along fairly well, what about your wider team, beyond the immediate department you work in? Do they enjoy as smooth a relationship? If so, why not, do you reckon? Is it because they have different ways of doing things, different goals, different purposes? Companies where departments are segregated are missing a huge trick since…

Juggling Priorities as an SME business owner

In 2015 the British Standards Institute carried out a survey of 250 SMEs with between 1-250 employees. The survey revealed that almost 50% of them didn’t feel that their business was operating efficiently. 25% claimed that there was room for improvement and 20% of owners stated that they were involved in every aspect of their business. It is no wonder that 55% of SMEs don’t survive more than 5 years. Finding the time to grow…

Handwritten Mail: Does your audience get the message?

  Dear Business Owner, As a business owner, like me, you would’ve had to have spent money to make money at some point. This includes investing in different marketing methods, to attract customers to balance your books. Marketing is all about communicating your business message- but how do you decide what the best way to communicate with your target audience is? There’s often a stereotype that older people prefer tradition, whilst young people have an…

Goal Grin: How Integrated Systems Mean You Always Rock Yours

  If you were ever sporty you’d know the pleasing power of utter contentment when that football you kicked smashed into the net or that basket ball you strategically threw soared through the hoop, gliding into the basket. If you were ever musical or into acting you’d know the blissful feeling of fulfilment at performing a masterpiece in front of a cheering crowd. As a parent you probably relive this amazing, adrenaline high of accomplishment…